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| 8 Ways To Get Severely Penalized! |
| Written by Yasir Y Khan | |||
| Sunday, 30 August 2009 16:32 | |||
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This article is especially for newbies who are trying to get the hang of SEO but do not really how how it works. First of all, SEO is an art and not a science. There is no simple way of doing it right. If there were, people would exploit that secret technique to the point that it would be worthless, and we would be back to square one.
This article is especially for newbies who are trying to get the hang of SEO but do not really how how it works. First of all, SEO is an art and not a science. There is no simple way of doing it right. If there were, people would exploit that secret technique to the point that it would be worthless, and we would be back to square one. Even if SEO is not a science, we can tell from experience that some measures will simply kill your rankings or get your severely penalized. They are mentioned below: 1. Duplicate content on your website: If you have duplicate pages on your website, you can expect to get penalized. Try switching around your content so it does not match the other on-site content pages exactly. Google stops indexing your website if there are too many similar pages on your website. 2. Too much of Flash, Shockwave or Javascript: Search engines dislike Flash because they cannot read it even though they might be able to index it. So if your entire website (or the entire intro page) is made in flash, you will leave some money on the table as far as SEO is concerned. It is roughly the same with Javascript; although it is fine to use in cases where it it really needed, too much JavaScript can cause problems for your website. 3. Filling your page footer with crappy links: If you have loads of outgoing links in your footer connecting to spammy, junky or inappropriate website, you will be penalized. Make sure you put only a few links in your footer and the links never target spammy resources. 4. Linking out to low quality websites: You have no control on who links to you but who you link to is definitely under your control. If search engines find that you are linking to a link farm, a bad neighborhood or a junk website, they will not look at you in the best light possible. 5. Do not use cloaks or redirects: Remember, anything which is done to deliberately deceive search engines will be penalized if you are caught. Cloaking and redirects which deceive search engines are easily identifiable and should be avoided because they can get you banned for a long time. 6. Having downtime on your web hosting: Try turning off your server for 2-3 days and depending on your website PR, Google will remove you from its index sooner or later. If you have a bad hosting server, your rankings will suffer without you even knowing it. 7. Keyword stuffing: If you stuff your keywords in your title tags, keyword tags and in the content to the point that you go overboard with it, you can expect Google to flag your website as spam. As soon as that happens, you will most likely get de-indexed. 8. Having little content: You need content to rank high most of the times. If you have a one page website, it will be harder to rank high for it. If you have too little content, you might even get less weight from the search engines.
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