Article Marketing That's Effective
Written by Carrie Spry   
Tuesday, 01 September 2009 13:48
Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience's attention
by CarrieSpry


Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience's attention

Title is key!! If your title doesn't catch the reader's attention, you won't have any readers. Before you commit to a title, try to make sure it is unique for tracking purposes by first searching for it in the search engines.

When creating your author names, it is important to create your author as an expert in a certain field as opposed to a free lance writer. It you choose to write articles on different topics and categories, I suggest you use different author names for each subject.

Another question is whether or not to use your own name. There isn't really a rule. Some people do, some people don't. It's really a question on how comfortable you feel using your own name.

Now...about duplicate content. There are a few different methods you can use to avoid duplicate content. You can write many different versions of the same article. Or you can use different tools to create different versions for you and even some tools will submit them for you.

The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author's box, one to your homepage, and the other to the page you wish the readers to go to.

Where creating the link text, it's important to use words that relate to your site. For example, instead of using the words "click here", you may want to use "internet marketing" or "dog breeds" whichever keywords that pertain to your site.

If you choose to do article marketing, be sure to submit more than just one article. The more links you have coming back to your site, the better. One article per day should be good, however, try to do at least 2 - 4 per week.

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